Pride Month 2022

As part of its inclusive mission to be "a better bakery for all," Denmark's famed Ole & Steen is teaming up with the It Gets Better Project, a nonprofit organization that supports and connects lesbian, gay, bisexual, transgender and queer youth around the world. Starting in June as a celebration of Pride month but continuing year-round, 100% of profits from our pride muffins in Ole & Steen's three New York City locations will go to the organization.

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It Gets Better Project

It Gets Better Project is a 501(c)3 nonprofit organization that strives to uplift, empower and connect LGBTQ+ youth around the globe. Created in 2010 as the result of one of the most successful viral campaigns in YouTube’s history, the It Gets Better Project provides critical support and hope to LGBTQ+ youth around the world by leveraging the power of media to reach millions of people each year. The project has expanded its origins in storytelling and media to include educational resources through It Gets Better EDU and reaches 18 countries outside of the U.S. through It Gets Better Global.

The project has garnered support from President Joe Biden, former President Barack Obama, and former Secretary of State Hillary Clinton, along with numerous celebrities, including Kelly Clarkson, Gabrielle Union, Zachary Quinto, Mj Rodriguez, Josie Totah, and Gigi Gorgeous. More than 750,000 people have taken the It Gets Better pledge to share messages of hope and speak up against intolerance. Please visit for more information, and join the conversation on TikTok, Instagram and Twitter at @ItGetsBetter;; and